As art director & motion designer, I partnered with many individuals in the company to shape customer experiences for AWS flagship events, driving strategy and execution. I crafted designs myself while art directing agencies for print, digital and motion visuals. I had a hand in the design for the entire attendee journey.

For sevens years, I worked to enhance the behind the scenes systems for delivering a world class event at an enormous scale, all the while helping to maintain the visual vibes. I designed massive social media campaigns promoting our unique value propositions, lead design on website builds, came up with clothing and sticker ideas, built out templated motion graphics for presentations and live streams, created standards for all kinds of signage – I worked on many projects with very talented people and learned a ton.

The biggest challenge was being able to package up our work year over year, across so many touch points, and build cohesive guidelines for such broad and global programs. I became profficient at moving with speed and accuracy across all mediums. We were able to scale our operation without losing quality or direction.

Bringing Dynamics 365 to it's refreshed new look has given me the opportunity to work closely with other designers, project managers, product owners and ux researchers. We utilized a new templated website architecture developed and designed in-house.

Business Platform brings together data from Dynamics 365 and Office 365 to enhance processes by creating smart apps tailored to your business. The objective here was to market core business apps in a new platform or bundle with enhanced features.

Our early iterations included an animation of cubes in the hero for a more abstract representation of the product. The animation represented different applications on the same grid working together to elevate our user's business. For the layout we tried a centered approach and a left aligned approach, before ultimately collaborating with product owners and managers to land on the centered product-in-device approach that you see in the hero pictured to the mockup.

Red Shirt Tour is a free, code-first event where you can connect and learn from cloud experts from Microsoft and your local community. It's all about helping industry enthusiasts to become better developers by teaching skills to develop, deploy, and manage cloud applications.

Design for Red Shirt Tour included development of business to consumer/business marketing and branding initiatives for stops in America and Europe.

Alaska Airlines had its most significant rebranding in the history of its existence during my tenure. As a visual designer, I supported multiple teams through the process of taking on a new identity while still keeping the user experience user friendly and accessible.

I routinely took part in content strategies, UserTesting.com studies and A/B Tests to further validate the team's design choices. Working across all channels (web, email, social, in-person etc.) helped to ensure a cohesive experience whether you're on the website, the mobile app, or walking through the airport.

I had the opportunity to work on the brand reveal website. The design was an airy parallax scroll that told the story of Alaska Airlines. Showcasing their new simplified logo, historical context of the Brand and the line of airplanes Alaska Airlines used from it's past. The page also contained live social media posts showing the excitement from customers and employees enjoying the new brand feel.

Great personas can inspire innovation and fuel customer-centricity. Bad ones can mislead and leave you vulnerable. Alaska Air had been collecting data on travelers for years through different methods and outlets. Anaylists generalized the data in 6 sepreate segments and found statistics and unique differences within each segment.

When I stepped into the project the problem was simple.How do we present this data with ease and delight? Teams whithin Alaska make decisions with intent and in order to create a more customer-centric atmosphere I decided we needed baseball card personas. UX Designers, developers, project managers, stakeholders and all Alaska employees have access to these cards and an A4 size PDF document with more in-depth persona info.

With the opportunity to re-think the 404 page, I wanted to acheive something that helps turn users into brand evangilists. By including something interesting we are able to grab the user's attention and they will see that the page was thought about. This makes Alaska's website seem more personable, which is always good for a user if they are contacting a company for their services. A well designed 404 error page also helps to increase conversion. In the gallery you can see my iterations before arriving on a team-aligned decision where I worked with other designers for feedback and a copy writer for the appropriate on-brand text.

I had previsouly done a small motion project that displayed over the big screen during Alaska's brand unveiling party so being asked to work on the Inflight Entertainment was a real honor. One intro/ending bump for all movies and an intro bump for the SIFF Cinema Selects x Alaska short films. The challenge with these was coming up with something that was soothing to watch while remaining within the brand guidelines.

JACKPOT. The pot is full. The CrabCAM app allows the 21st century crab aficionado a convenient method of surveillance of his or her crab pots. Antiquity would force the common crabber to travel to and search his pots, potentially coming up empty; CrabCAM eliminates the guesswork through its seamless visual feed from the underwater crab pot camera to the user’s mobile device. Using clean configurations and intelligent design, CrabCAM is easily interfaced while offering nautical innovation and opportunity to the modern outdoorsman or woman.

We defined the features that would be incorporated into the app through market research, user interviews and multiple surveys. Using the data from our market research, one-on-one interviews, and survey we developed user personas to help us better understand who the user is and to explore how various users would experience CrabCam.

Once we had defined our user we went to the white board to build a feature list and later developed out wireframes from that structure. We brainstormed on the white board working through various iterations of the app structure in order to meet our various use cases. From our whiteboard notes we went straight into illustrator and mocked up our wireframes for user testing utilizing the prototyping tools Pixate and marvel. After multiple iterations of user testing  of different users similar to our personas we came to a finalized wireframe design.

Bordm magazine was an experiment in graphic design. I used this experiment to indulge on some hobbies while still retaining the knowledge and understanding of print and layout design – how to use a type grid, understand hierarchy in typography, how to balance with white space, creating "print-ready" documents with bleeds and other nuances of designing documents for production.

If we lived in the 80's and 90's, the Cassette app would the future of sharing mixtapes with your friends. Using images, videos, sketches, and your music you can create unique and personalized mixtape experiences.

In an increasingly tech-focused world peoples’ music listening habits have become increasingly drag and drop and music lovers feel the desire to be able to curate custom mixes for their friends. Existing music applications allow you to listen and even compile playlists but beyond that they do not allow for the personalization and storytelling that the user desires.

Cassette is an app powered by Spotify that allows you to use and access all of your Spotify content. Within the Cassette interface you can create custom mixtapes audio transitions, voice overs, and sound effects. In addition to the audio curation, you can build a corresponding visual experience using still images, video, or sketches that you create on your phone or tablet within the app. You can then share your mixtape with individuals or the Cassette network.

Through market research, user interviews, and a survey we defined the features that would be incorporated into the app. Using the data from our market research, one-on-one interviews, and survey developed user personas to help us better understand the Cassette user and to explore how various users would experience the app.

Once we had defined our user we built a feature list and transitioned that into the app structure. We brainstormed on the white board working through various iterations of the app structure in order to meet our various use cases.

As we developed paper protoypes, wireframes, and ultimately visually designed screens we continued to test the various iterations to find the best solution for the user. We found that a lot of the user experience was in the micro-interactions in the interface. Using Pixate and After Effects we built an animation that expresses how the interactions would work within the screen.